Course curriculum

  • 1
    Headshots Workshop
    • Welcome to Headshots Workshop!
  • 2
    Part 1: Business, Marketing, Sales, Communications
    • INTRO: Welcome To Headshots Workshop: Video
    • Headshots Workshop Course Outline
    • Acres of Diamonds
  • 3
    Business Module
    • BUSINESS: Lesson #1: Setting Up Your Business the Right Way
    • BUSINESS: Lesson #2: Business Systems And Strategies
    • BUSINESS: Lesson #3: Module Materials
  • 4
    Branding Module
    • BRANDING: Lesson #1: Define Your Client Avatar
    • BRANDING: Lesson #2: Your Logo
    • BRANDING: Lesson #3: Your Marketing Materials
    • BRANDING: Lesson #4: Branding Consistency
    • BRANDING: Lesson #5: Module Materials
  • 5
    Marketing Module
    • MARKETING: Lesson #1: Time To Think Differently
    • MARKETING: Lesson #2: Successful Networking
    • MARKETING: Lesson #3: Non Profits Lead To Big Profits
    • MARKETING: Lesson #4: Trade Organizations Preferred Vendor Relationships
    • MARKETING: Lesson #5: Other Marketing Niches
    • MARKETING: Lesson #6: Online And Offline Opportunities
  • 6
    Session Types & Prices Module
    • Individual Sessions: Lesson 1
    • Individual Sessions: Lesson 2
    • Larger Corporate Sessions: Lesson 1
    • Larger Corporate Sessions: Lesson 2
  • 7
    Client Communications Module
    • CLIENT COMMUNICATIONS: Lesson #1: Pre, During And Post Session Communications
  • 8
    Post Production Module
    • POST PRODUCTION: Lesson #1: Maximizing Your Time And Activities
  • 9
    Lighting Module
    • LIGHTING: Lesson #1: Different Types Of Lighting
    • LIGHTING: Lesson #2: Light Stands And More (Don’t Go Cheap!)
    • LIGHTING: Lesson #3: Different Qualities Of Light And Modifiers
    • LIGHTING: Lesson #4: Light Modifiers
    • LIGHTING: Lesson #5: Reflectors, Scrims, White Balance Tools And More
  • 10
    Studio Gear Module
    • STUDIO GEAR & HEADSHOTS: Lesson #1: Misc Must Have Gear And Tools
    • STUDIO GEAR & HEADSHOTS: Lesson #2: Camera Settings
    • STUDIO GEAR & HEADSHOTS: Lesson #3: Constant Light, Flagging And More
    • STUDIO GEAR & HEADSHOTS: Lesson #4: Different Types Of Popular Lighting Setups For Headshots
    • STUDIO GEAR & HEADSHOTS: Lesson #5: Using Speedlights And Understanding Fall Off Of Light
    • STUDIO GEAR & HEADSHOTS: Lesson #6: Color Correcting Gels And Diagraming Lighting For Corporate Clients
    • STUDIO GEAR & HEADSHOTS: Lesson #7: Hundreds Of Backgrounds Within 1 Background
    • STUDIO GEAR & HEADSHOTS: Lesson #8: Headshot Posing 1
    • STUDIO GEAR & HEADSHOTS: Lesson #9: Headshot Posing 2
  • 11
    Part 3: Checklists & Worksheets
    • Lesson #1: Checklists
    • Lesson #2: Client Guides
    • Lesson #3: Example Pricing
    • Lesson #4: Proofing Email
    • Lesson #5: Commercial Copyright License
    • Lesson 6: Running Your Own Shared Studio
Rebecca Campbell

Headshot workshop was the essential piece that gave me the confidence to do corporate headshots.

Rebecca Campbell

Headshot workshop was the essential piece that gave me the confidence to do corporate headshots. I am thankful for everything but the most beneficial for me was how to price the headshots and client communication and contract/model release. I have since photographed headshots for a nationwide dental office, a local CrossFit gym and a massage/wellness center.
Jennifer 'Heatwole' Bailey

I highly recommend this course. It is so much more than just headshots.

Jennifer 'Heatwole' Bailey

I powerwatched it the last month over and over again. I had a headshot mini session last week to get my foot in the door. I felt confident going in since Paul walks through everything and leaves nothing unanswered. From that one mini session, I now have gained several other jobs (not mini's ;) where they are needing anywhere from 75-400 headshots. Super exciting! I highly recommend this course. It is so much more than just headshots.