Headshots Workshop is a complete course that covers every aspect of building a successful and profitable headshot business from the ground up. This covers branding, marketing, sales techniques, & more.
Welcome to Headshots Workshop!
Part 1: Business, Marketing, Sales, Communications
INTRO: Welcome To Headshots Workshop: Video
Headshots Workshop Course Outline
Acres of Diamonds
BUSINESS: Lesson #1: Setting Up Your Business the Right Way
BUSINESS: Lesson #2: Business Systems And Strategies
BUSINESS: Lesson #3: Module Materials
BRANDING: Lesson #1: Define Your Client Avatar
BRANDING: Lesson #2: Your Logo
BRANDING: Lesson #3: Your Marketing Materials
BRANDING: Lesson #4: Branding Consistency
BRANDING: Lesson #5: Module Materials
MARKETING: Lesson #1: Time To Think Differently
MARKETING: Lesson #2: Successful Networking
MARKETING: Lesson #3: Non Profits Lead To Big Profits
MARKETING: Lesson #6: Online And Offline Opportunities
Session Types & Prices Module
Individual Sessions: Lesson 1
Individual Sessions: Lesson 2
Larger Corporate Sessions: Lesson 1
Larger Corporate Sessions: Lesson 2
Client Communications Module
CLIENT COMMUNICATIONS: Lesson #1: Pre, During And Post Session Communications
Post Production Module
POST PRODUCTION: Lesson #1: Maximizing Your Time And Activities
LIGHTING: Lesson #1: Different Types Of Lighting
LIGHTING: Lesson #2: Light Stands And More (Don’t Go Cheap!)
LIGHTING: Lesson #3: Different Qualities Of Light And Modifiers
LIGHTING: Lesson #4: Light Modifiers
LIGHTING: Lesson #5: Reflectors, Scrims, White Balance Tools And More
Studio Gear Module
STUDIO GEAR & HEADSHOTS: Lesson #1: Misc Must Have Gear And Tools
STUDIO GEAR & HEADSHOTS: Lesson #2: Camera Settings
STUDIO GEAR & HEADSHOTS: Lesson #3: Constant Light, Flagging And More
STUDIO GEAR & HEADSHOTS: Lesson #4: Different Types Of Popular Lighting Setups For Headshots
STUDIO GEAR & HEADSHOTS: Lesson #5: Using Speedlights And Understanding Fall Off Of Light
STUDIO GEAR & HEADSHOTS: Lesson #6: Color Correcting Gels And Diagraming Lighting For Corporate Clients
STUDIO GEAR & HEADSHOTS: Lesson #7: Hundreds Of Backgrounds Within 1 Background
STUDIO GEAR & HEADSHOTS: Lesson #8: Headshot Posing 1
STUDIO GEAR & HEADSHOTS: Lesson #9: Headshot Posing 2
Part 3: Checklists & Worksheets
Lesson #1: Checklists
Lesson #2: Client Guides
Lesson #3: Example Pricing
Lesson #4: Proofing Email
Lesson #5: Commercial Copyright License
Lesson 6: Running Your Own Shared Studio
Headshot workshop was the essential piece that gave me the confidence to do corporate headshots.
Headshot workshop was the essential piece that gave me the confidence to do corporate headshots. I am thankful for everything but the most beneficial for me was how to price the headshots and client communication and contract/model release. I have since photographed headshots for a nationwide dental office, a local CrossFit gym and a massage/wellness center.
I highly recommend this course. It is so much more than just headshots.
Jennifer 'Heatwole' Bailey
I powerwatched it the last month over and over again. I had a headshot mini session last week to get my foot in the door. I felt confident going in since Paul walks through everything and leaves nothing unanswered. From that one mini session, I now have gained several other jobs (not mini's ;) where they are needing anywhere from 75-400 headshots. Super exciting! I highly recommend this course. It is so much more than just headshots.
We suggest moving this party over to a full size window.
You'll enjoy it way more.